Trader Joe’s Fire Roasted Yellow & Red Peppers in a 12 oz glass jar are a staple in my cabinet because of their versatility and high quality. They’re also a real time saver at any time of the day or night when you want to add a new flavor dimension to whatever dish you are making. And, they’re good for you too as the 355 store chain eliminated trans fats, artificial colors, flavors, preservatives and GMO (genetically modified organisms) to their private label products.
I like peppers so many different ways. For example, added to fried eggs cooked ala the irresistible movie “Moonstruck,” with Cher and Nicolas Cage. In the movie Cher’s mother, actress Olympia Dukakis, makes coffee and eggs for her daughter. Picture this: a big old fashioned kitchen in a handsome New York brownstone house. A well used steel fry pan on a gas stove. In the fry pan is a piece of white bread with a hole in its center. Plop, the raw egg goes into the hole in the bread. Both ingredients get fried. When I saw that scene from that movie, I just had to duplicate the technique. My addition? Of course, Trader Joe’s Fire Roasted Peppers.
By the way, Trader Joe, a privately held company was named one of the top retailers by the trade, second best supermarket chain by “Fortune” Magazine, with $1750 merchandise per square foot, more than double that of Whole Foods, and “Consumer Reports” cited it as second best supermarket chain in the nation. “MSN Money” called it second best in customer service. I very much like that last part.
John Shields the former CEO of Trader Joe’s, who was also formerly head of Operations for both Macy’s and Mervyn’s Retail Stores, believed in running the business with the operations philosophy. He brought in his top buyer, who in turn taught efficient and cost effective costing to the buyer staff, and then established an operations focused method for running each store and voila, under his leadership the stores expanded from 27 to 174 and sales went from $132 million to $2 billion when he retired in 2001. I’d say he set quite an example during his tenure.
So, given the fact that these jarred peppers are tasty and a time saver, sold by a top notch run supermarket chain, I’d say you wouldn’t go wrong trying them or even frying them.
For more articles by jma, follow her blog at eatsavortaste.com
photo by alexa hill