Acquiring a Taste for Yogurt

The other day I read an article on the rise in demand for Greek yogurt, one of the fastest-growing grocery items of 2010.  I was already aware of this fact because every time I opened the communal refrigerator at work, I would see a collection of All-Natural, Non-Fat Chobani and Total 2% Fage (pronounced fa-yeh) Greek yogurts.  However, none of the 6-ounce containers belonged to me.  In the past, I have tried the plain, pomegranate, and strawberry-banana flavors of Chobani, but have not acquired a taste for any of them.  Greek yogurt is too tart for my liking and I cannot get past the thick, cottage cheese-like texture.

On the other hand, I am more of a creamy, tart frozen yogurt fan.

Despite the name, it is sweeter than Greek yogurt.  If tart fro-yo were a grocery item, then containers of it would start appearing in our office fridge with my name labeled on them.   The tart fro-yo phenomenon was first introduced to the west coast of the U.S. in 2005, and the demand for it has grown exponentially.  Why is it so popular?  The original tartness is more accepted now, and the low-cal aspect continues to attract health-conscious consumers.  What I love about this cold treat is the endless possibilities of toppings.  For health-nuts, there are options such as fresh fruits and granola.  Then there are also candies, chocolates, and cookies for those who want to indulge.  My favorite combination is the original plain-flavored yogurt sprinkled with Fruity Pebbles cereal, Oreo cookie crumbs, fresh strawberries and pineapple pieces.

The only drawback?  It is only available soft-served at your local fro-yo shop.

Are you part of the 58% of adults that consume yogurt?  If yes, what is your yogurt preference (regular, Greek, tart frozen, other)?  Share with us what your favorite toppings are when you eat yogurt.

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